• Newsweek+The Daily Beast/ Lexus

    Client: Newsweek+The Daily Beast/ Lexus (completed under employment at Zemoga)

    Role: Creative Director

    Newsweek+The Daily Beast needed an innovative way to approach luxury car brand Lexus. The Tweeder was just that. Starting with spec comps we helped TDB sell through the Alternative Fuel Debate. We then worked with both the TDB team as well as Lexus to craft an experience that helped reinforce Lexus' desire to Engineer Amazing.